How can design transform decades of luxury hospitality expertise into a compelling brand presence?

Wydle Hospitality, founded by distinguished hotelier Knut Wylde, provides strategic counsel to the world's finest hotels, resorts, and private members clubs. They needed an identity system that could speak to both heritage properties and contemporary establishments while reflecting the founder's three decades of refined expertise across iconic luxury destinations.

Our solution embraced the power of considered restraint. Through minimal design elements and liminal imagery that shifts between states, we created a visual language that expresses luxury not as something to be seen, but as something to be felt and remembered. The identity system – comprising a sophisticated wordmark, custom icon, and digital presence – elevates Wydle's strategic expertise through design that's as refined as the counsel they provide.