How does a historic record label modernise its website to reflect the contemporary style of the artists it represents?

RCA Records UK, known for its diverse roster of groundbreaking artists, faced the challenge of modernising its digital presence to match its contemporary identity. We collaborated closely with RCA and their design team, developing a concept that embraced energetic layouts and variable fonts to inject a youthful, modern feel into the website. This bold redesign seeks to capture the essence of RCA's vibrant and cutting-edge artist community and enhances the way fans interact with their favourite artists.