How do you kickstart an iconic motorcycle brand that was losing the trust of its loyal riders?

Norton is a much-loved motorcycle brand renowned for high-end performance and top-notch design. Under new ownership they were relaunching the brand with the aim of winning back customers who had drifted away.

A finely-tuned website that puts the experience of riding a Norton bike at its heart. It was built around the three types of environment in which Norton excels; on the road, in a race and on all action terrain. The design elevated the brand into a premium space, showcasing Norton as a lifestyle choice as well as a best-in-class motorcycle.