Jeanette Perez, COO, Kobalt
Description
KOSIGN, a new platform by kobalt, puts professional royalty collection tools directly in the hands of independent creators. Kobalt, home to legendary songwriters like Sir Paul McCartney and Phoebe Bridgers, recognised that independent artists needed the same powerful tools without the traditional gatekeeping. They approached us to create a launch film that would communicate this vision clearly across their website and social channels.
We needed to create something that balanced technical product information with genuine creator empowerment—all while establishing KOSIGN's distinctive brand identity separate from its parent company.
Location
- Los Angeles, USA