How does a leader in digital collection boldly redefine its brand to reflect its pioneering role in guiding the future of royalty management?

By sculpting a brand identity that positions it as the guiding light in the complex world of royalties, championing transparency, accessibility, and technological sophistication.

Description

amra, a leader in digital royalty collections, was looking to boldly redefine its brand to reflect its pioneering role in the industry. For too long, songwriters and creators have been in the dark about their earnings, and amra is committed to providing them with a brighter future.

We envisioned a new identity symbolised by a beacon of light, guiding through the complex landscape of royalties. This refined visual identity, alongside a succinct brand film and foundational website, positions amra as a guiding star in the industry — illuminating the path to clarity and support for creators everywhere.